How DANIELS Broke the Internet with the Music Video Sensation ‘Turn Down for What’

Three years ago I posted one of my favorite music videos of all time, created by the directing duo DANIELS, who’ve since racked up many more awards for their terrific music videos and short films. I was excited when I found out they would be at this year’s Sundance Screenwriters Lab with me with their feature film project, but little did I know they’d be releasing a viral sensation shortly thereafter. Their music video for DJ Snake and Lil’ Jon’s “Turn Down for What” has crossed 35 million views as I write this, thanks to its absurd hilarity, excellent direction, and infectious energy.


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